Content & Marketing | Kaizen Data Consulting
Service

Content & Marketing

SEO-optimized content and campaigns that build authority and capture leads—measured with clean GA4 events and reported clearly.

Website copy & landing pages Lead magnets & email sequences Social posts & campaign calendars GA4 event tracking & reporting Privacy-first (no cookies by default)
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What You Get

SEO Website Copy

Clear, benefit-driven copy for home, services, and product pages with on-page SEO best practices.

  • Headlines, CTAs, and value props
  • Metadata (titles & descriptions)
  • Internal links & schema basics
SEOCTAsOn-Page

Campaign Landing Pages

Conversion-focused landers wired to GA4 events to measure fills, calls, and downloads.

  • Offer framing & social proof
  • Mobile-first layouts
  • A/B copy ready
ConversionMobileEvents

Lead Magnets & Email

Downloadables (checklists, briefs) and follow-up sequences that nurture to a meeting.

  • PDF resource creation
  • Welcome & nurture series
  • Plain-text or branded templates
Lead GenEmailNurture

Editorial Calendar

A simple calendar for posts, emails, and promos—mapped to business goals and OKRs.

  • Topics, cadence, owners
  • Campaign tagging
  • Review cadence
PlanningCadenceOKRs

Performance Reporting

No vanity metrics. GA4 events plus dashboards that track leads and ROI.

  • Form submits & calls
  • Page & offer performance
  • Iteration recommendations
LeadsAttributionROI

Privacy-First Setup

Event-only GA4 by default—no cookies, no tracking pixels unless you ask for them.

  • Cookie-free by default
  • Consent options available
  • Clear documentation
No CookiesComplianceDocs

Planning & Results

Editorial Calendar (Sample)
MonTue WedThu FriSat Blog Email Social Lander A/B
Demo visuals only (sample data). Privacy-friendly: no external JS.
Funnel & Snapshot
Visitors Leads Meetings Downloads Form Submits Calls
Funnel rendered in HTML/SVG. Configure GA4 events to populate the real thing.

Examples

Healthcare — VOC & Offer Pages

Challenge: unclear messaging and low conversion.
Approach: customer language from VOC; new value props; GA4 event wiring; landing pages for offers.
Outcome: Measurable lift in form submits and call clicks; stronger pipeline visibility.

VOCLandersEvents

B2B Services — Lead Magnet & Email

Challenge: needed more mid-funnel leads.
Approach: checklist PDF, gated form, and three-email nurture; GA4 tracking for downloads and replies.
Outcome: Consistent leads and easier sales follow-ups.

Lead GenEmailNurture

Process & Timeline

1. Align

Define audience, offers, and outcomes. Identify events to track.

2. Create

Write pages, landers, and lead magnet. Design assets and set up forms.

3. Launch

Publish content, wire GA4 events, and verify conversions work on mobile.

4. Improve

Report results, A/B test headlines and CTAs, iterate the calendar.

FAQs

Do you handle design?

Yes—brand-matched pages, PDFs, and social graphics. Clean and fast.

How do you measure success?

GA4 events for form submits, downloads, call clicks, and meetings—no cookies by default.

Who owns the content?

You do. We deliver editable files and simple runbooks for updates.

Ready to turn content into leads?
We’ll plan the calendar, create the assets, and report what works.